Hugues Jacquier,general manager of London's exclusive hotel Sofitel ST James and
Brasserie Roux, believes people are only beginning to understand other cultures
he is shocked when customer put ketchup on a traditional French dish, or when US guests insist on drinking coffee with their meals.
the Japanese are leading other Asian culture in adapting their own traditions.
when Noboyuki Matsuhisa launched the Nobu restaurants in the USA, he quickly learned what Americans like says Laura Holland, translator of the successful Nobu cookbook.