Friendly but Traditional with no Edge
Co-promotion with daily lifestyle activities (mass chains restaurants)
Lack of presence in premium outlets
Conservative Traditional Housewife
Logo & Name of Bank, Rural Penetration
No strong card features, trying to be more active
Active Promotion in urban restaurant
Stable International Executive
Global Presence
Pioneer in urban lifestyle categories
Best for earning mileage, First/best dining, shopping co promotion
International co-promo
Young New Money climbing to success
Flashy promotion, target new gen
Pioneering exclusive privileges and access (parking, fitness, lounge)
Convenience for online shopping (most advanced mobile banking system)
Strong rooted prestigious heritage that comes with class
First Thai Bank
Best reward program with exclusive lifestyle benefits (dining/travel)
Exclusive concierge service (book restaurants / VIP goods)