smartphones not only changed profoundly our lifes, they also created countless fast-growing industries
smartphone users & penetration worldwide
every business needs to find its perfect balance between platforms.
Not many can exist at all without mobile.
time spent via Smartphone browser vs app
Messaging / Social
Staying in touch regardless of location
(Local) Search Accessing information
that is relevant right here
Mobile commerce
Purchasing goods and services anytime
Media Content
Consuming news, music, movies on-demand
web browsing
accessing information that is relevant right now
utilities
Leveraging software and hardware for productivity and other needs
Race for Engagement
We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.
fighting for more minutes of your day
-Time spent in apps by category
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Seamless Fin tech solutions
Cash will not go away, until somebody finds a better universal way to make a fast, safe transaction.
-Number of mobile payment users
-- one - touch Payment
-- secure transaction
-- intuitive control
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I'm the Uber of Uber
"Why software is eating the world"
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Smart commerce
Our brains are very fast in adapting to new context. Software surrounding us is n't just yet.
-- All Apps in vehicle , sitting, running, walking
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Contextual Engagement can make our lives better, but also opens up revenues throught smarter offers.
Who will be best at delivering the right message at the right time, through the right channel?
Swiss Army Knife
Smartphones are not only high-tech devices, they also extend into our offline world. They become our remotes, our keys, our tricorders.
Any screen Anywhere
pick up anybody’s phone and trade stocks.