Broadcast Advertising
Broadcast advertising includes communication through television and radio. The advantage of using broadcast advertising is that your commercials will reach a broad audience. In addition, your target audience will depend on the channel you are using. Local station can control to which areas your commercial will be broadcast. Usually 30 or 60 second time slots are allotted for commercials. The option for your business to sponsor a specific program or be mentioned by a radio DJ are also options. Checking out the websites of local radio or television stations will usually provide information on advertising or direct you to a particular contact who you can work with.