Principle Three: Simple and Intuitive Use
“Use of the design is easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level. Eliminate unnecessary complexity and arrange information consistent with its importance.” Most web pages have low signal-to-noise ratios, with much of the page given over to organizational identity, advertising, and navigation. Simplicity and direct access to salient features and information is essential in an effective design strategy.