Strengths
• Starbucks has a strong brand presence, which is leading as a global organization with more than 16,000 retail stores in 48 countries across the entire world.
• Best known for its high quality and services.
• Strong brand loyalty.
• It provides an atmosphere of sophistication, calmness and style that represents its own functional and emotional benefits to consumers.
• Has the Wi-Fi facility in all of its retail stores.
• Have fewer competitions in the market.
• Starbucks treats employees as partners who hold the urge to provide message to its customers which is significant to the product line.
• Starbucks has the competitive advantage of providing innovative products more quickly in the all of the same retail stores.