Throughout each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends."What's Hot?" and "What's Next?" are always the most common questions when I give webinars and talks! As we near the end of the year, and people look to the year ahead, the interest increases. Since it's that time again, in this post and a series of others looking at customer lifecycle tactics, I'll look at what I see as the latest trends in marketing which look set to continue into 2016.
At the end of this article I also share a Slideshare I presented to our Digital Marketing Priorities 2016 Summit which cover tactics from search to social and email marketing, web design and marketing automation..