These original chocolate chip cookies proved to be such a scrumptious success that Ruth had no choice but to repeat the recipe. She called her new invention the “Chocolate Crunch Cookie” and published the recipe in several Boston and New England newspapers. When Ruth’s Chocolate Crunch Cookie recipe was featured on an episode of The Betty Crocker Cooking School of the Air radio program, the popularity of the humble chocolate chip cookie exploded and the cookie soon became a favorite all across America. The popularity of the cookie further increased after Ruth published the still popular, Toll House Tried And True Recipes, featuring the “Toll House Chocolate Crunch Cookie”, in 1936.