Reuters reported on November 4, Nielsen said this month survey of more than 1000 Chinese Internet users, 56 percent said they would in 2014 compared to this year's "double 11" to spend more money. A third said, may be flat with last year, 6 percent said it would reduce costs.
Nielsen said the survey shows that all respondents expect to spend this year's average of 1,761 yuan, compared with 2014 increased 321 yuan, an increase of 22 percent, the survey on October 16 to 21 conducted.
It reported that the economic slowdown in China to more than 20-year low on the occasion, this year's "double 11" sales trend will be closely watched to find clues about the personal consumption. Official data show that in September retail sales rose more than 10%, but other indicators car sales dropped sharply.