A. Convey Information and Page Layout Initial eye movement focuses on the upper left corner of the page. Designers have to keep the reader’s habits in mind. According to the research the users look at web pages in this way, as most websites are designed with the top left hand side as the main focus. Most of Eye Tracking researchers consider that initially users look at the top left and upper portion of the page before moving down and to the right. Users were found to generally scan web pages in the shape of an ‘F’. But according to the results of the new research report (Chinese Eye Tracking Study: Baidu Vs Google users) [1], Chinese people do not comply with the F-type search model. Although hot spots are originated from the upper left, the Chinese model does not extend nor juxtaposes vertically to form the F-type model and takes the shape of tail of F-type. And the opposite in the horizontal direction is the more obvious extension than the vertical direction. In comparison, the placement of important information, such as headlines, sub-headlines, bullet points, and highlighted text, along these designs entice the Chinese reader to read further. Navigation tools work better when placed at the top of the page. You can help send them in the right direction by making your navigation easy to find and use by placing it at the top of the page. Generally speaking, multiple columns will more than likely be ignored by users. One-column formats perform better than multi-column formats. It is better not to convey too much information to visitors. It is more advantageous to leave a portion of the site free of any text rather than to put something in every corner of the page. Sites with too much information tend to overwhelm users and they ignore a large part of the content. Simplicity has its merits in given situations. A suggestion is to allow an amount of white space for readers to rest their eyes.