Focus overall activities (Display range & Promotion Areas) in Market Hall area to attract customers interest.
Develop and implement efficient/effective store communication, range presentation to support self-choice/self-serve, reflect its width & depth and strengthen our low price profile on all levels in a simple & cost conscious way.
Strengthen the IKEA store as a media, optimize the store layout, reflecting the IKEA identity and create visual impact in all commercial areas, room settings, homes, vignettes, sales support and co-worker areas
Ensure IKEA identity is a part of the architectural elements in all co-workers and sales support areas reflecting our Home Furnishing competence and Swedishness.
Secure the layout is used to create optimal visual impact, a good overview, and supports our commercial strategies
Use the richness of our range to show many functional, affordable solutions, in distinct and different styles in order to appeal to many individual tastes and needs
Challenge and encourage people to see their home in a new way and gather knowledge about people’s life at home to be relevant to the local markets
Create trust in IKEA by presenting and communicating solutions for a sustainable life at home
Work with vitality which exceeds our visitor’s expectations by ensuring up to date room settings, homes and vignettes.
Analyze CSI, Brand Capital and other visitor’s feedback and use these to improve our visitor’s store experiences, converting them into satisfied customers.
Work with Visual Merchandiser, Graphic Communication and also other functions on the commercial calendar, apply the media and sales support areas, to ensure vitality throughout the store.
Actively support and develop cooperation with sales and logistics team by sharing knowledge and respecting each other responsibilities to present the range in the most commercial, inspiring and aesthetic way.