The present study has both theoretical and practical implications. From a theoretical point of view,this study extended UTAUT2 into a new m-learning context. Unlike many extant studies examine the instrumentality influences on students’ intention to adopt m-learning, this study expanded our horizon by considering the impacts of hedonic motivation, habit of using mobile phone, and price value on students’ intention to adopt m-learning. Moreover, this study examined the direct as well as indirect influences of self-management of learning on students’ intention to adopt m-learning. Some interesting findings have raised and created opportunities for future research. Finally, unlike many previous studies examined m-learning adoption in the developed countries setting, this study contributes to the literature by examined the determinants of students’ intention to adopt m-learning in China.
From a practical point of view, unlike many prior studies, especially those studies related to
traditional IS adoption in organization or work contexts, tended to posit hedonic motivation secondary to utilitarian motivation, this study found that the impact of hedonic motivation on students’ m-learning adoption is stronger than that of performance expectancy. The implication for m-learning educators or providers is that they can enhance m-learning adoption by increasing students’ perceptions of hedonic value of using m-learning. In addition, we found that social influence also has significant effect on students’ intention to adopt m-learning. Therefore, m-learning educators or providers should be aware of the important force of social influences. They can promote m-learning to college students by using the external influences from their social network. Finally, price value also is an important factor that determines students’ intention to adopt m-learning. M-learning educators or providers can offer a
packaging cost scheme to improve students’ perceived price value of using m-learning.
Understanding Undergraduate Students’ Adoption of Mobile Learning Model: A Perspective of the Extended UTAUT2 Shuiqing Yang 977
The present study has both theoretical and practical implications. From a theoretical point of view,this study extended UTAUT2 into a new m-learning context. Unlike many extant studies examine the instrumentality influences on students’ intention to adopt m-learning, this study expanded our horizon by considering the impacts of hedonic motivation, habit of using mobile phone, and price value on students’ intention to adopt m-learning. Moreover, this study examined the direct as well as indirect influences of self-management of learning on students’ intention to adopt m-learning. Some interesting findings have raised and created opportunities for future research. Finally, unlike many previous studies examined m-learning adoption in the developed countries setting, this study contributes to the literature by examined the determinants of students’ intention to adopt m-learning in China.From a practical point of view, unlike many prior studies, especially those studies related totraditional IS adoption in organization or work contexts, tended to posit hedonic motivation secondary to utilitarian motivation, this study found that the impact of hedonic motivation on students’ m-learning adoption is stronger than that of performance expectancy. The implication for m-learning educators or providers is that they can enhance m-learning adoption by increasing students’ perceptions of hedonic value of using m-learning. In addition, we found that social influence also has significant effect on students’ intention to adopt m-learning. Therefore, m-learning educators or providers should be aware of the important force of social influences. They can promote m-learning to college students by using the external influences from their social network. Finally, price value also is an important factor that determines students’ intention to adopt m-learning. M-learning educators or providers can offer apackaging cost scheme to improve students’ perceived price value of using m-learning.Understanding Undergraduate Students’ Adoption of Mobile Learning Model: A Perspective of the Extended UTAUT2 Shuiqing Yang 977
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