‘Business as usual’ is no longer possible
for accountancy and finance
professionals. The future depends on a
new professional agenda.
For accountancy, as for most professions,
technological change is a doubleedged
sword. It has the potential to
replace or devalue traditional skills, but
it also has the potential to help develop
new ones. Big data will, over the next 5
to 10 years, create new opportunities
for accountants and finance
professionals to take a more strategic,
more future-facing and more proactive
role in organisations.
‘I think that big data will provide a