To the authors’ knowledge, no study has so far focused on the effect of ambience as a part of atmosphere and its relationship to customers’ feelings of joy in a winter-park setting. However, from retailing, it is well known that the atmosphere could result in customers becoming emotionally uplifted. For example, Sherman et al. (1997) find in a
store setting that creative displays in the store were closely linked to customers’ emotions. It is reasonable to assume that facets of ambience in a winter park, which are creative displays made by the designer of the winter park, could have the same effect on customers’ emotions as do creative displays in a given store. An important goal for designers of a winter park (as for other parks) is to design the park in such a way that it creates a pleasant and entertaining atmosphere and consequently induces a feeling of joy.