10. Do what works for you. Simply using tips from a self-help book about dealing with cravings decreased them in a recent study, while trying to suppress food thoughts had the opposite effect. The self-help approach may have worked because participants chose strategies they preferred, and people are more likely to rely on a technique if they like it, says researcher Boris C. Rodr?guez Mart?n, PhD. The takeaway: Pick out the tips above that appeal most to you, and count on just them when cravings arise.