CASE STUDY:FAIR AND LOVELY
6. NEITHER FAIR NOR LOVELY Bleaching agent – Most creams contain a bleaching agent called hydroquinol. Up to 3-4% of these bleaching agents in the cream are acceptable as far as side effects are concerned. But most creams do not mention the percentage and on long term use these chemicals can cause skin problems like thinning of the skin and making the skin sun sensitive. Steroids – Fairness creams contain strong steroids especially the ones that promise ‘faster and better’ results. But the introduction of these steroids can suppress the body’s natural steroids resulting in other side effects like permanent stretch marks, pimples, darkening of the skin, skin-allergy, disfiguration, etc.