REH’s characteristics: an organization that is proud of its history and traditional knowledge, but not oldfashioned
and be able to move forward. Corporate identity composed of 3 elements. And they are
already well express REH’s corporate identity
Corporate design: logos and uniforms
REH logo showcases the aesthetic of the Thai traditional designs, with its sharp pinnacle, embellished
with nine colors gemstones. Each is intended to communicate the artistic value of each exhibition room,
all producing a perfect blend of aesthetic Rattanakosin era. However, the design does not look too oldfashioned.
Like wise, the uniforms are made from Thai silk, but cut into Thai temporary style.
Corporate communication: through advertising and PR and products, REH express the value of being
Thai (aesthetic), but not old-fashioned. For example the web and the exhibition is designed in Thai style
but not innovative and encourage learning.
Corporate behaviour: REH has set Excellence, Aesthetic, Innovation, and Learning as it’s value.