The prevailing factors which stimulate the young consumers' intention to buy smartphone in northern region of Bangladesh are explored throughout the study. Four key underpinnings of smartphone purchase intention namely product features, brand image, product price and social influence were identified and investigated their effects on purchase intention during this study. But this research also faces some problems like respondent's unwillingness to response without any reason, many of the respondents are not aware about the present smartphone market, price and latest technology. This study was focused on convenience sampling where other probability sampling could have been tested. Mediating effects of brand image and trustworthiness of the smartphone brands, culture, convenience, and user dependency could be investigated in future. Further research work in this area should be carried out by using larger sample size and with moderating variables like age, gender, occupation, income level in order to facilitate more specific result. The study was conducted in the northern region of Bangladesh only, more number of cities and regions could be covered up in order to generalize the results of the study in future.