but also with the well-being of small farmers and their communities. To meet these means, the Organic Valley
cooperative has developed a profit-sharing model wherein farmers and employees each receive 45 percent of the
profits and their communities receive the remaining 10 percent. This model not only builds loyal producers; it also
encourages a growing base of loyal consumers as more people recognize the health benefits of organic and the
good things the company does for small farming communities. These current sociocultural trends are providing
opportunities for Organic Valley and all of its co-op members. As more news emerges daily about food-related
health scares, diminished nutritional value of conventionally produced foods, environmental damage wrought by
pesticides and other dire topics, Paul Deutsch and company are able to look forward to using organic dairy