We got lots of positive comments, likes and shares in social media from all around the world.
We got many publications on blogs and websites.
Our campaign was a topic in the news in Polish television during prime time before christmas and one of most popular radio stations.
In a couple of days, our website was visited by people from more than ninety countries, and the buzz around the campaign generated more than 300 000 euro of free media in total.
The BuzzFeed portal ranked the campaign on the list of 11 Awesome Polish Things that Happened in 2014.
Mistletoe reached even the tiny Island of Skúvoy belonging to the Faroe Islands, without even a single tree, which makes finding mistletoe there difficult.
Thanks to LOT Polish Airlines, 90% of Skúvoy inhabitants used their opportunity to kiss.