The print ad for AZEK Building Products catches the reader’s eye with a back deck formed into the shape of an artist’s palette, framed by a field of perfect grass. In the center of the deck/palette is a father teaching his young son to grill. Underneath this image are the words “Create an Enduring Masterpiece” in a handwritten font. The use of the colors green and brown are natural, emphasizing that it is natural to want to create beauty, and the subtle message is that a father shaping his son’s life is the ultimate creation, your “enduring masterpiece.” This ad is effective because it appeals to our desire for beauty in our lives and our affection for our children, both examples of pathos. In short, good dads will use AZEK.