Communication as a tool
Many writers, not at least the probably best-selling author in the field – Kotter (1990,
1996), stress the vital role of communication in change processes. In a recent article,
Lewis et al. (2006) analyzed some of the best-selling books in the USA on change
management. They concluded that all emphasized the importance of communication in
change processes. There was also, according to Lewis et al., a great coherence between
popular press books and scholarly conclusions regarding communication in change
processes. In general, both genres stressed the importance of: