Food, clothing, accommodation and transportation: Wen (1993) pointed out in her study that Japanese put great emphasis on their traditional Japanese clothing – kimono. Each adult has several kimonos. They wear it depending on the occasions. Different clothing is worn on different occasions so as to present their identities. As to food, they prefer light flavor and uncooked cuisine, such as sashimi. The staple is rice related food. Fruits can be said as luxurious products since the prices are pretty high in Japan. The Japanese architecture features tatami. Sometimes there is only a table in a room without any other materials. It’s very clean and simple which shows a frugal style. As to transportation, Japanese always obey the laws. They wait in line for getting on a bus after the passengers get off a bus. Things are in order though there are many people around. In regarding to entertainment, Japanese lack a sense of humor and a channel to let out their feelings. They need other channels to release their depressed emotions and desires so they love outdoor sports and drinking. Japanese enterprises emphasize on the cultivation of employees’ loyalty so they often hold incentive tours on consecutive holidays. .