DEFINITION OF MARKETING STRATEGY
Marketing Strategy is a set of specific ideas and actions that outline and guide decisions on the best or chosen way to create, distribute, promote, and price a product or service (manage the marketing mix variables).
3. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfctionis the main goal.Business Ad
van tagesy identifies needs and wants of consumer determines demand for producty aids in design of products that fulfill consumers needsy outlines measures for generating the cash for daily operation, to repay debts and to turn a profity identifies competitors and analyzes your products or firms competitive advantagey identifies new product areasy identifies new and/or potential customersy allows for test to see if strategies are giving the desired resultsBusiness Disadvantagesy identifies weaknesses in your business skillsy leads to faulty marketing decisions based on improperly analyzed datay identifies weaknesses in your overall business plan