Four areas that marketers must pay attention to in order to maximize the chances of success are: (a) market structure and business model; (b) cultural and communication; (c) politics and regulation; and (d) product/service failure.
Source: Boundless. “Success and Failure: Strategies to Improve Success.” Boundless Marketing Boundless, 26 May. 2016. Retrieved 19 Dec. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/new-product-development-71/success-and-failure-strategies-to-improve-success-360-10625/