These statistics suggest that risk is not simply inherent to the business of cruising: it
varies across company and even more strongly across brand lines. The single largest
step Carnival could take is integrating safety as a key value in its corporate culture.
Carnival’s current values are summarized on a recruiting website: “Quality. Service.
Hospitality. Friendliness”.
7 Adding a corporate focus on safety is not a short-term
solution, but if successfully implemented in the long term Carnival could significantly
reduce downside risk.