DEVELOPING PROFESSIONAL SELLING KNOWLEDGE
1. How do the questioning sequences SPIN and ADAPT relate to benefits selling?
2. What are the relationships and differences between features, potential benefits, and confirmed benefits? How should they be used in effective presentation?
3. How might the concepts of major buying motives and minor buying motives influence the order in which a salesperson should present features and benefits to a buyer?
4. What is the SELL Sequence and how might it impact the effectiveness of a salesperson’s presentation?
5. What are response-checks and how do they advance the selling process forward toward the commitment stage?
6. What are the different sales presentation tools and how can they be used to enhance persuasive power of the presentation?
7. Why and how is selling to a group different from selling to an individual? What impact do these differences have on a salesperson’s presentation?
8. What is the purpose of pre-selling buyers or sub-groups of buyers prior to the major presentation to the group?
9. What advantages might a salesperson gain by arriving early for a group presentation?
10. What is the best way for a salesperson to handle questions from the audience in a group presentation?