Since our economy has shifted to what I call a surveillance economy, but let's say an economy where algorithms guide people a lot, we have this very odd situation where you have these algorithms that rely on big data in order to figure out who you should date, who you should sleep with, what music you should listen to, what books you should read, and on and on and on. And people often accept that because there's no empirical alternative to compare it to, there's no baseline. It's bad personal science. It's bad self-understanding.