Fulfilling the role of the change manager is often difficult. The change manager must pay sufficient attention to the change initiative and see it through to its conclusion. According to one survey, executives attributed the failure of change initiatives to their own inattention to the change initiative. In addition, managers and executives often lack knowledge of the change process and the impact the change has on individuals, and they often lack the skills to manage the human elements of change. These findings suggest that organizations need to do more to prepare executives and other managers to assume the change management role.