Student are required to conduct relevant secondary research.
Student should include a brief introduction to the subject by explaining and analysing what is global tourism and hospitality.
Particular areas that should be focused on are:
The size and scope of the global tourism and hospitality industry.
The student should:
- Analyse the size,nature and sub-sectors of the global tourism and hospitallity industry
- Analyse the role of stakeholder of the industry
- Explain the history of the tourism and hospitality industry
- Analyse the inter-relationships and links between tourism and other sectors
The food and accommodation sub-sectors within the global tourism and hospitality industry.
The student should:
- Characterise the distinctions between different types of accommodation and their operation
- Characterise the distinctions between different types of food operation
- Analyse the factors affecting accommodation location decisions
- Analyse the effectiveness of transport and distribution systems
The issues and influences affecting the global tourism and hospitality industry
The student should:
- Review the development of the industry and the reason for change
- Evaluate the impact of government activity and political issues
- Define the contribution of the industry on the economy and its impacts
- Evaluate the effect of trends in modern lifestyle habits
- Evaluate the way in which external factors affect the industry and organisations within it
The growth of global tourism and hospitality brands.
The student should:
- Define the characteristics and uses of branding
- Analyse the development of global tourism and hospitality brands
- Analyse the benefits of branding and brand loyalty
- Explain the uses of tourism and hospitality globalization strategies and their risks
The analysis should be concluded with detailed and well-justified analyses and an evaluation and/or recommendations if students feel appropriate. Relevant
Examples can also be quoted. The secondary research undertaken should be appended to this assignment.