Our brand positioning comprises our values and shapes how we think, how we behave and how we serve our clients. At Credit Suisse, we aspire to be a consistent and reliable long-term partner that focuses on clients with complex and multi-product needs. This means listening attentively to the wishes of our clients and offering them superior financial solutions; in this way, empowering them to make better financial decisions. Against the backdrop of significant changes within the financial industry, we strive to consistently enable our clients to realize their financial goals and thrive.