Appropriate Editorial Content
As a literature-based scholarly journal, JM is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field. The following is a partial list of the nature of articles appropriate for submission to the journal for review and publication consideration:
Articles focusing on any substantive area that falls within the field of marketing, addressing problems or issues deemed significant by one or more of JM's constituencies.
Articles providing critical syntheses and reviews of relevant areas within marketing.
Articles reporting generalizable empirical findings.
Articles focusing on neglected areas of marketing.
Articles that critically reexamine existing concepts and theories in marketing.
Articles focusing on important forces, events, and trends affecting the present and future of marketing.
Articles that provide insights into emerging and evolving concepts and theories in marketing.
Articles that lead the discipline and push marketing into new frontiers.
Articles that have the potential to stimulate further research and, by doing so, alter the nature and scope of marketing's foundation.