The characteristic segments for the modern heritage tourism are the following:
• Tourists are represented mainly with a higher educational background;
• The specific spendings of these tourists are higher than average;
• Tourists are rather coming from the urbanised areas and from the more developed “western world”.
• Their majority is in their middle ages without children;
• According to the length of stay we can state that in the case of heritage tourism the time for the travel is shorter while the frequency of the travels is higher. (Berki, 2004)