There are many user experience evaluation methods available in the literature. Four different user experience evaluation methods were reviewed. However, most user experience evaluation methods measured different dimensions of user experience. Therefore, Norman's emotional design is proposed as a common conceptual framework for user experience. User experience evaluation method should measure emotional response related to visceral, behavioural and reflective. Thus, a user experience testing is designed to provide holistic view of a product. Other challenges faced in user experience evaluation methods are also discussed in detail.