The Kepler Architecture was NVIDIA's big step to power efficiency. Each Stream Multiprocessor (SMX) now hosts 192 Shader Processing Units - against the 48 of older Fermi Architecture, and has been redesigned being now clocked at the same speed of the Central Unit. This means they are more energy efficient and will consequently lead to cooler operating temperatures. However, it also means they are weaker. It can be said that one Fermi SMX is as fast as 2 Kepler SMXs.
Additionally, and not available in all GPUs, Kepler also introduced the Boost Clock Feature. The Boost Clock is an even higher Clock Speed activated when in gaming mode and becomes the effective speed of the GPU.