2. Methodology
The approach followed for developing insights into the green practices of Indian SMEs was as follows:
a. In depth interviews were recorded with fifteen SME owners in Pune region. These included SMEs from
electronics, engineering and plastics industries.
b. In addition to the interviews, site visits were conducted and industry statistics and annual reports were
examined to increase research validity.
c. A visit to manufacturing plants and offices of five large companies – Persistent Systems, Cummins India,
Kirloskar Brothers, Godrej & Boyce and Godrej Industries. An in-depth interview was held with either the
sustainability manager or the person in charge of environmental practices.
d. Review of research on SMEs and environmental performance.