2. Creating opportunities for visitors to become locals
As Millenial traveller numbers start to snowball, bucket lists have become more personal than prescribed. Table Mountain is merely the backdrop to a selfie, before this traveller slips into the shoes of the locals – experiencing what it is to live the “real life” of a destination. Meeting local shopkeepers, renting someone’s home and hiring a pair of bicycles ticks all the boxes as touristy attractions give way to unexplored neighbourhoods that get real on every level. Celebrating the role of the local citizen is key to fostering good feelings and nurturing lifelong relationships.