Every college or university has an institutional culture
that differs from that of every other institution, whether it
is based on student demographics, entrance requirements,
cost, traditions, competitiveness, athletics, size or region of
the country. However, there are some other external environmental
variables that may influence drinking. These factors
include the availability of alcohol, pricing, density of
distribution outlets (i.e., bars and clubs) in the area surrounding
the campus, the social settings where drinking
takes place and campus customs.