ognize expert nurses in their fields, the leaders. They’re the key persons to seek out. They’re the one
that have credibility and those we want to see in the videos. People will identify to them. The novice that sees
[the expert] in the video says: “She is in the TV, she must be quite the expert!” You recognize the person and
her personality. It makes the videos enjoyable to watch. You cannot do otherwise than to understand why you
need to change your practice. It has an impact. And you want to follow them in these projects. (Nurse)