ARCHITECTURE
Cult classic -architecture / urbanism...a revolutionary case study that opened the world's eyes to vernacular architecture and iconography-the "ugly and ordinary" structures and signage born to satisfy the needs of regular people, not architects. It shows the considerable influence of pop art which some art critics say has, in its turn, influenced contemporary art. Venturi Scott Brown are now an important architectural firm with buildings at Harvard, Michigan, Yale and Tsinghua University Beijing. Robert Venturi is often referred to as the "father of Post Modernism."
The book is a large quarto of 188 pages and can turn up in a translucent glassene printed jacket that adds considerably to its value. In a 2007 interview by Melissa Urcan with the two surviving authors we get a look at the work 35 years on: