pyramid” in its employee training materials. A statement by Michel Bon, former CEO of France Telecom, succinctly summarizes the philosophy behind such an approach: If you sincerely believe that “the customer is king,” the second most important person in this kingdom must be the one who has a direct interaction on a daily basis with the one who is king. 70 By flipping the service marketing triangle, the two groups that are the most important people to the organization—customers and those who interact with customers—are placed in a position of prominence