The effects of the salesperson’s characteristics
on buyer-seller relationships
This paper aims to examine the influence of the salesperson’s characteristics (organizational commitment [OC] and disposition to
innovate) on buyer’s behaviors in buyer – supplier relationships. A model is proposed depicting the effects of the salesperson’s OC and disposition
to innovate on buyer’s long-term orientation and opportunism through partner-specific value to the buyer.
As predicted, the salesperson’s OC and disposition to innovate enhance buyer’s long-term orientation through providing partner-specific
value to the buyer, and in turn, buyer’s long-term orientation mitigates opportunism.