Victoria's Secret has become the only name that matters in lingerie.
The company controls a whopping 35% of the lingerie market — a remarkable feat for a specialty retail brand.
Several retailers — from teen powerhouse American Eagle, to start-ups like AdoreMe — have tried to compete with the brand.
But no one has come close to the dominance of Victoria's Secret.
The company has a calculated strategy for captivating the girls and women in America, said Danielle McCoy, vice president of equity research at Wunderlich Securities.
She shared the brand's formula for success against competitors.