Extreme adventurers constitute a remarkably small segment
of the sector. Thus, although they can have public relations
and marketing value for a destination or company, extreme
adventurers do not typcially require attention from tourism
development policymakers.
Regardless of how tourism professionals organize or categorize
adventure travel, adventure will always be a subjec-
ACTIVITY TYPE
Archeological expedition Soft
Attending local festival/fairs Other
Backpacking Soft
Birdwatching Soft
Camping Soft
Canoening Soft
Caving Hard
Climbing (mountain/rock/ice) Hard
Cruise Other
Cultural activities Other
Eco-tourism Soft
Educational programs Soft
Environmentally sustainable activities Soft
Fishing/fly-fishing Soft
Getting to know the locals Other
Hiking Soft
Horseback riding Soft
Hunting Soft
Kayaking/sea/whitewater Soft
Learning a new languaje Other
Orienteering Soft
Rafting Soft
Research expeditions Soft
Safaris Soft
Sailing Soft
Scuba Diving Soft
Snorkeling Soft
Skiing/snowboarding Soft
Surfing Soft
Trekking Hard
Walking tours Other
Visiting friends/family Other
Visiting historical sites Other
Volunteer Tourism Soft
tive term for travellers themselves, because it is related to
one’s individual experience. Adventure to one traveler may
seem mundane to another. Adventure tourists push their
own cultural, physical, and geographic comfort limits, and
those limits differ for each person.