1 Identify the key components of customer service as seen by customers themselves. 2 Establish the relative importance of those service components to customers. 3 Identify ‘clusters’ of customers according to similarity of service preferences.
1 Identify the key components of customer service as seen by customersthemselves.2 Establish the relative importance of those service components to customers.3 Identify ‘clusters’ of customers according to similarity of service preferences.