Restructuring the company by selling some forest-product businesses and keeping others.
Revamping the strategies of retained operations, including seeking out better uses of landholdings (such as selling 165,000 acres with high potential for commercial and resident^ development and leasing lands for recreational use) and shifting to a more profitable product mix (growing Christmas trees and blueberries).
Streamlining administration.
Updating equipment.
Designing a new incentive system that was largely responsible for a 10 percent increase in productivity.