Notwithstanding the advantages that survey method has, it has been observed that standardization of the
questions to be responded to means the loss of unique experiences of respondents which can affect the quality of
the data. Survey research tends to have low response rates and other errors such as response biases and nonresponse
biases. Further, it is difficult to analyze open-ended questions when using survey methods of data
collection.
As is done in this study, these problems were overcome by carefully designing the questionnaire; also the
researcher personally administered and retrieved the questionnaire to ensure a higher rate of return. Again, the
personal interaction yielded a higher response rate, as the respondents are taken through the questionnaire and
clarifications made where necessary. The questionnaires were administered to both managers and ownermanagers
and the researcher made sure that the respondents understood the questions.