nature's ability to provide resources and life-support services.
In this perspective, sustainable development means improving
the quality of human life while living within the carrying capacity of supporting ecosystems».
Sustainable development is a normative concept that embodies standards of judgment and behavior to be respected as the human community 'the society' seeks to satisfy its needs of survival and well-being [1; 8].
Among the many ways this concept has been defined, the simplest and most fundamental is: «the ability to sustain» or,put another way, «the capacity to endure». To endure socially, it is necessary to transform the markets — «both how we produce and consume, and the very ways in which we define and measure value and progress» [1; 8]. This is a big challenge, and not just for business and economics. It is a call for massive social,political, technological, cultural and behavioral transition.
Environmental and social issues as well as corporate governance are meant by sustainability. And it is impossible to ignore these issues because they positively correlate with future
long-term returns.
Let's consider the environmental and social issues in international business first. Determinants of population ageing are among the most important problems to learn.
Substant widespread population ageing is a process known as the «demographic transition» in which mortality and fertility decline on the regular basis. The report [9] involves the illustration
of global trends in population ageing and provides us with a range of figures of the ageing process. The report clearly
demonstrates that:
•
population ageing is unprecedented, without parallel in human history — and the twenty-first century will witness even more rapid ageing than did the century just past;