CRM Software
•More comprehensive packages have modules for:
•Partner relationship management (PRM)
•Employee relationship management (ERM)
•Most packages have modules for
•Sales force automation (SFA): Sales prospect and contact information, and sales quote generation capabilities; etc.
•Customer service: Assigning and managing customer service requests; Web-based self-service capabilities; etc.
•Marketing: Capturing prospect and customer data, scheduling and tracking direct-marketing mailings or e-mail; etc.