A study by McCann-Ericson Thailand reveals interesting findings about Asian teens and their spending during the economic crisis. David McCaughan, managing director of the company, said that Asian teenagers, including thais, are less concerned with economic difficulties than they were a few years ago while having greater awareness about what they buy and how they entertain themselves. They feel that economic difficulties which present a serious problem to their parents have started to affect them directly as well. When buying goods or services, Thai teenagers now tend to look for more than one justification for any purchase.
The company conducted the three-year study,